One thing I've learned over the past two months is that marketing is so much more than coming up with a creative campaign, designing a nice graphic, or posting content on social media.

As a photographer, I know I am not the only person in the BVI who can take a good photo. There are several photographers offering similar services, and some may even charge less than I do.

As a graphic designer, I’ve spent years creating the things people often associate with a brand: logos, colors, websites, social media graphics, advertisements, and other visual elements. They matter. They help businesses get noticed, communicate who they are, and shape that important first impression.

In the BVI, we often hear the phrase “support your own” as a way to encourage people to support local businesses.

As a photographer, I know I'm not the only person in the BVI who can take a good photo.

Working in marketing, I've heard some version of this many times:

I recently decided to stop guessing about what makes my clients loyal and actually ask one of them.

I currently design for a nightclub here in the BVI called Onyx. I created their logo, and even though it is a nightclub, they wanted something clean and creative with a subtle club or bar element.

In higher education marketing, it is easy to look at thousands of views, likes, and clicks and assume a campaign is successful.